CEO Roman Gonzalez Featured on Making Waves at C-Level with Thom Singer Podcast
Our CEO Roman was featured on Making Waves at C-Level with Thom Singer, formerly known as the Cool Things Entrepreneurs Do Podcast! In it, he walks with Thom through his background in philosophy and career ventures in filmmaking, politics, marketing, and design, The common thread? The pursuit of meaning, storytelling, and impact.
“I just saw a lot of opportunity,” Roman said. “There was nobody really looking into the experience of growing your own food which is one of the most quintessential human experiences.There is something really deeply human about it. My philosophy antenna is going off and I’m just like this is really interesting.”
Roman had the idea for Gardenio when, on a whim, he started trying to grow his own food and a month later nearly everything had died. He thinks that for something humans have been doing for thousands of years, it is oddly challenging and shouldn’t have to be.
“It’s not that we don’t know how to grow food...I asked someone in a nursery if I just put seeds in the ground and water it and they were like: ‘eh basically’. Twenty thousand years we’ve been growing our own food and that’s the best we have!,” Roman emphasized. “The fact is that it is a little bit more complicated, but it doesn’t have to be too complicated if you have folks like us that are trying to organize that knowledge.”
Gardenio is a public benefit corporation that works to advance the causes of sustainability, public health, and food justice. We are a new kind of garden club on a mission to empower the next generation of lifelong food gardeners. We offer a membership that sends everything you need to start growing organic food in pots for small outdoor spaces – including live plants – with an app and community to support you as you grow.
“It’s not just a matter of creating a widget for something they don’t need,” Roman explained. “By putting plants in people’s hands, we can have a really big impact.”
Learn more about Gonzalez’s story and listen to the podcast here!